The purpose of this page is to define and show how you should visually present Klarna to optimize the purchase journey. Once you've done this, you'll never have to update your Klarna logotype or payment method badge again. We host them for you, ensuring maximum availability and fast loading times.
We have divided the guidelines in two areas:
- Before checkout
- During checkout
Note: These instructions are important, as you have agreed to follow them as part of your Merchant Agreement.
In order to increase conversion, make sure your homepage and product pages have the right assets. Click here to find out more.
During checkout - increase checkout conversion with the right payment method presentation
. Availability of Pay now as a standalone payment method varies from country to country. Please contact Klarna directly for further information.
|Customers who want to pay in full at checkout can do it quickly and securely with Klarnas Pay now-option - using credit/debit card or Klarna Direkt, Sofort, SEPA, Direct Debit.||The option to buy now and pay later makes buying quicker and easier for customers: no need to fill out lengthy personal details or card numbers online.||Your customers can spread the cost of their purchases at a low interest rate, giving them flexibility and increased purchasing power. Our unique credit application requires minimal information and takes just seconds to complete|
Instant payments options:
Direct bank transfer
Card (Visa, MasterCard)
Buy now. Pay later options:
Pay in x days
Pay at the end of (month x)
Flexible financing plans
(international example: actual assets per country below)
Use these links to display the badges:
A. We offer three payment methods – Pay now, Pay later and Slice it
Pay now is formerly known as "SOFORT"
Pay later and Slice it is formerly known as Invoice, Rechnung, Flexible Laufzeit – Raten und Laufzeit selbst bestimmen, [monthly_cost] € / Monat (variabel) in X Raten.
The local language presentations used in the image above are the actual words that you should use in your checkout. These have been tried and tested to optimise conversion in your checkout (and we keep testing them to always be optimised).
B. “Account – pay at your own pace” is presented under Slice it
C. Only present three fixed part payment options
Make sure they’re sorted in ascending/descending order. Three is the magic number. Never more.
D. Make sure all the payment options are visible in the checkout
Consumers should be able to choose in a single click. No nestling or sub-bundling of payment alternatives.
E. Only one Klarna badge
Each payment method has a corresponding badge which contains a unique icon and Klarna logo
F. Detailed payment method information
When presenting our payment methods to consumers, there are certain demands on what needs to be communicated. Especially for those products classified as credit products. Please refer to attached guidelines where we to our best ability have interpreted local laws and provide our recommendations on how our products should be presented, on detailed level.
Do you have a checkout with only badges or only text?
For this type of scenario, we suggest to use another version of the badge which includes the name of the product and Klarnas unique icon (descriptive badge)
Use these links to display the badges:
- Only text or using a dropdown list
For this type of scenario, in which you won’t be able to include any type of badges or logos, Klarnas recommendation is to use another version of the payment method name, in order to highlight Klarna as provider of the payment method.
Link to find all local versions of copy to use when you don’t have any badge
After purchase the customer needs to be informed of what they can expect both from your e-store and from Klarna. To make this simpler, we have put together a document where you will find what to communicate and when.
Download a PDF of the communication guidelines here.